Choosing a Domain Name
Choose well whether you’re creating a flagship blog for your business or registering a domain for your niche site, you need to take some time when choosing a domain name for business. Look at these following guidelines to help you find an ideal domain name for your site. I did not choose well when I started and back then there were more domain name available than now, but I did the best I could if I had known better I certainly would have done better. Oh yes, before I forget to tell you try to buy .com domain names if possible, if you need to, resort to others like .net .org I happen to have had good fortune with .org for search listings, but have no scientific proof of that. On a rare occasion I have have gone exotic for a specific purpose, Like this business card below.
First you’ll need to figure out the purpose of your website. Is it to establish yourself in a niche? If so, you’ll need to do some keyword research to figure out which phrases would naturally attract traffic.Are you buying a domain to sell a product? If so, your product name or a variation of the product name should be your domain name. Ideally, your website’s domain should either describe what the website is about (Membernaire.com is about building membership sites) or include keywords related to your product or service (FatLossHelp.com is about losing weight, and it includes a popular keyword phrase). Determining the purpose of you website will help you decide what phrases to use.
When choosing a domain name for SEO how important is it to you to have an exact keyword phrase in your domain? For some websites, you may be able to use another similar phrase. But for others you may need that exact phrase. In the second case, you can try adding prefixes or suffixes to your domain name if your exact phrase is taken. This way you’ll still be able to use the phrase and establish yourself in the niche. A general rule of thumb is to use no more than two hyphens in a domain name and no hyphens is even better. I have in the distant past used hyphens, I remember a couple of them; redroan-horses-forsale.com and blueroan-horses=forsale.com these were feeder sites to my main site TheHorseBarn.com each of those sites delivered at least 10 clicks a month to TheHorseBarn.com. Now you may not be impressed by the click totals but I was selling horses from $3000-$6000 a head so justifying $8 a year to sell even one horse was a no-brainier. (note: I no longer have these domain names as I no longer sell horses) This shows that domain names need not be forever, you use them then let them go when they no longer serve you.
Whether choosing a domain name for a personal website or buying a domain name to build a niche mini-site that acts as a feeder site to your main site? Are you looking to build an authority site in your niche? Your domain name choice should be determined by how you will use it. A niche mini-site domain name can be a lot more specific and long tail than an authority site. For example:
beginnersheirloomtomatotips.com is a very niche specific
domainheirloomgrowing.com has enough leeway for you to build a general authority site.
Get a domain name that defines your customer service area. If I have a meat market in my town my domain name might be DalesMeatMarketSeguinTexas.com and I can almost be 100% sure that I can get that domain name and that Google and other Search engines will love me and put me on the first page of the local search results.
to register an available domain name will cost anywhere between $10 and $15 per year depending on what company you’re registering them through. Some people are selling domain names they have registered, I have a rule I never buy a domain name. Do your research and you will find the perfect domain for just the registration fee. Never buy your domain name from your web hosting company, these is a high probability you will want a different web hosting and it just complicates things, take my word for it.
All of these factors will come into play when you are choosing a domain name for business. Make sure to carefully consider how your domain name will be used before you buy. I admit I am a domain name junkie I use them for many reasons:
- I can say them and people will remember them
- Business cards http://iPublishBooks.biz
- Search engines
- Branding my name http://DaleLarsAnderson.com
You now should be confident in making the right choice for a domain name. If you are having problems or doubts simply tell me in the comments below and I will assist you.
Dale Lars Anderson